Privacy Policy
Last Updated: 2026
1. Introduction
Rays respects your privacy and is committed to protecting the personal information you provide when visiting our website or submitting an inquiry. This Privacy Policy explains what information we collect, how we use it, and how you can contact us regarding your data.
2. Information We Collect
When you browse our website or submit an inquiry form, we may collect the following information:
- Name, company name, job title, and contact details such as email address and phone number.
- Country or region, product interest, technical requirements, drawings, messages, and other inquiry details you submit.
- Website usage information such as pages visited, traffic source, device type, browser type, and general analytics data.
- Marketing attribution information such as UTM parameters, referral source, GCLID or similar advertising identifiers when available.
- Security-related technical information used to prevent spam, abuse, and unauthorized access.
3. How We Use Your Information
We use the information collected for the following purposes:
- To respond to your inquiries and provide quotations, technical suggestions, or product information.
- To communicate with you about custom cable solutions, samples, drawings, and project requirements.
- To improve our website, user experience, product pages, and marketing performance.
- To measure the effectiveness of our online advertising and website traffic sources.
- To protect our website from spam, fraud, and security risks.
4. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to support essential website functions, analyze website traffic, and improve marketing performance. Some cookies are necessary for the website to function properly, while analytics or advertising cookies may be used to understand visitor behavior and measure campaign effectiveness.
You may accept, reject, or manage non-essential cookies through the cookie banner where available.
5. Sharing of Information
We do not sell your personal information. We may share limited information with trusted service providers only when necessary, such as website hosting providers, email service providers, analytics platforms, advertising platforms, or security tools. These providers are used to help us operate the website, process inquiries, and improve our services.
6. Data Retention
We retain inquiry records and related communication information for as long as necessary to respond to your request, provide business follow-up, maintain service records, comply with legal obligations, and protect website security.
7. Your Rights
Depending on your location, you may have the right to request access to, correction of, deletion of, or restriction of the personal information we hold about you. You may also withdraw your consent where processing is based on consent.
8. Data Security
We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, misuse, or disclosure. However, no method of transmission over the Internet is completely secure.
9. International Visitors
As we serve customers worldwide, your information may be processed in different countries or regions where our website, hosting, email, analytics, or business systems operate.
10. Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact us through the contact information provided on our website.
